This set of videos has been produced for the florist or floral shop that wants to stay a cut above the rest. What ever happened to design style? Purchase this set of tapes and you will find out what upscale floral design is all about. This set takes you one step beyond the series “Becoming A Floral Artist”. The instructor, Don J. Pfannenstiel AIFD, AAF, PFCI, KAFA, takes you to a new level.
He shows you how to put character in your arranging and how to develop a signature for your shop. Things such as selling tips, merchandising tips, and getting that specialty customer are also covered. Each tape shows many examples of what has been demonstrated. It is like having a design show in your home or shop. So gather your staff, order some pizzas and sit back for an evening of educational fun.
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They Don’t Have to Look Like Sympathy Flowers …. This video presentation takes you one step further into the art of floral design. It moves “expressions of sympathy” to a whole new level. Stylized arrangements, funeral sprays, and a casket piece are demonstrated. Many additional examples are shown. 1 hr. |
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Designs for the Modern Bride …. In this presentation, you are exposed to many different styles and short cuts in wedding design. Hand tied bouquets, the construction of composite flowers and a simple technique for gluing corsages is demonstrated. 1 hr. |
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Designing on a Dime …. This is a must for every floral shop today. Instruction is given on how to use minimal amounts of flowers to get the greatest visual impact in your designs. Bud vases, basket arrangements, and container arrangements are all demonstrated with many examples of each given. It is like have a design show in your home or at the shop. 1hr. |
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Corsages: A New Look in Body Flowers …. There is more to body flowers than just pin on corsages. How about floral dinner rings, broaches, wristlets, and handbags. For that upscale customer, here is the answer for them. This video will take body flowers to a whole new dimension. 1 hr. |
