When we look at floral designs today, it is amazing that with just a little twist, an added piece of green, or a different placement of a flower, it can change the perceived value of a design.

The Academy considers this learning tape to be one of it’s most unique. This is for those customers who have “Champaign taste on a beer budget”. It is also designed to stretch the imagination of a designer.

The instructor, Don J. Pfannenstiel AIFD, AAF, PFCI, KAFA, takes simple everyday design ideas and enhances them to a totally different level. Simple bud vases become works of art, basket arrangements turn into creative expressions of design, and what was simple and everyday takes on a whole new twist.

This tape becomes a creative tool and is an asset to any design room. Along with the total series “Becoming a Floral Artist”, Bread and Butter with a Flair, becomes a must have.

This video is a must for any shop that wants to stand out in their community. There is more to floral design that just vase arrangements.

Our instructor, Don J. Pfannenstiel AIFD, AAF, PFCI, KAFA, demonstrates to you a style of line design that will give your shop a personality of its own. Demonstrations are given on unique line designing using a minimal amount of material for the greatest amount of impact. This video takes you beyond the simple vase arrangement. The designs shown here are for that customer who demands floral art in their purchases.

You will be shown how to create depth in a design and also how to add that extra something to give your work and your shop a signature of its own.

This tape has 21 different designs in it. It is like having your own personal design show. 1hr.